Tom Wise

Inventory is the heartbeat of every pool and spa business. From chemicals and test supplies to pumps, heaters, and automation systems, the products you stock—and how well you manage them—directly influence your cash flow, customer satisfaction, and operational efficiency. Yet for many businesses, inventory remains one of the most difficult areas to control. Wise Software was built to change that. As the industry’s unified platform for retail, service, and multi‑location operations, Wise...

Every day, I talk with pool retail stores across the country, and the same themes keep coming up. “I can’t compete on pricing.” “They’re spending thousands on advertising.” “A big-box store just moved two blocks away.” “Maybe I should retire.”   So, I pulled together a few ideas that show exactly what you can do—and why you’re far from out of the game. The Myth of the “Unbeatable” Big Box Walk into any big‑box retailer in the middle of pool season, and you’ll see towering pallets of chlorine,...

Professional Appearance and Proper Dress for Pool Service Technicians A pool service technician represents both skill and professionalism. The way a technician dresses not only affects safety and comfort on the job but also shapes how clients perceive the quality of their service. From branded uniforms to appropriate footwear and protective accessories, proper attire ensures technicians are ready for any environment — whether maintaining residential pools, servicing commercial accounts, or...