Tom Wise

Turning Weekly Stops into a Sustainable, Scalable Business In the pool and spa service industry, growth is often measured by the number of stops on a route. Trucks get fuller, calendars get tighter, and technicians stay busy. Yet many operators eventually discover an uncomfortable truth: more pools do not automatically mean more profit . Pricing service routes for profitability is one of the most critical—and most misunderstood—elements of building a successful pool and spa business. Too...

Inventory is the heartbeat of every pool and spa business. From chemicals and test supplies to pumps, heaters, and automation systems, the products you stock—and how well you manage them—directly influence your cash flow, customer satisfaction, and operational efficiency. Yet for many businesses, inventory remains one of the most difficult areas to control. Wise Software was built to change that. As the industry’s unified platform for retail, service, and multi‑location operations, Wise...

Every day, I talk with pool retail stores across the country, and the same themes keep coming up. “I can’t compete on pricing.” “They’re spending thousands on advertising.” “A big-box store just moved two blocks away.” “Maybe I should retire.”   So, I pulled together a few ideas that show exactly what you can do—and why you’re far from out of the game. The Myth of the “Unbeatable” Big Box Walk into any big‑box retailer in the middle of pool season, and you’ll see towering pallets of chlorine,...