Tom Wise

By Thomas Wise — Founder of Wise Software The Rise of the Modern Pool Professional The pool service industry is quietly becoming one of the most attractive small‑business opportunities in America. What was once seen as a seasonal, low‑tech trade has evolved into a year-round, technology‑driven profession with strong margins, predictable recurring revenue, and a customer base that values reliability above all else. For entrepreneurs looking to build a business with manageable startup costs and...

Wise Software Enterprise stands out as the best platform for pool and spa companies because it isn’t just another generic field service tool—it’s purpose-built for the realities, frustrations, and workflows of this Industry. It understands how pool businesses actually operate and solves problems that other software doesn’t even recognize. Below is a structured, Industry‑specific breakdown of why Wise Software Enterprise is the strongest choice for pool and spa professionals. Purpose‑Built for...

A complete, Industry‑grounded overview including IPSSA, PHTA, NPC, UAG, and regional associations. 1. Pool & Hot Tub Alliance (PHTA) The largest national organization for pool/spa builders, retailers, and service companies. Key roles Sets ANSI/PHTA industry standards Provides certifications (CPO®, CMS®, CST®, CBP®, etc.) Hosts major expos and training events Advocates for national legislation Impact: PHTA shapes nearly all professional standards your customers follow. 2. National Plasterers...